Hark, electric vehicles (EVs)
are hopefully travelling towards the broader car-buying public. Under very
strong prodding by the California Air Resources Board (CARB) and the Obama
administration, 32 different models of EVs are currently being sold in the US,
principally in CA. To date, the 6-year old US market for EVs remains a very
thin one; optimism about future growth far outweighs actual sales. As of last
December, EV sales
represent a slender 1.43% sliver of US new car sales, when you count both
plug-in hybrid sales together with battery-only vehicles’ sales. If you consider
only battery electric vehicle sales, the EV market share shrinks to 0.76% of new
car sales. This negligible market share maps the rocky road EVs need to travel
towards genuine public interest and acceptability. This road contains both
opportunities and potholes that need filling.
The automotive press
observantly genuflected last week as Tesla finally displayed a production
version of its smaller, more affordable Model 3 EV. Much hope (and hype) accompanies
Tesla’s Model 3 that it produces in Freemont, California, because its base
price is said to be about $35,000, less than one-half as much as the two other
EVs it makes. Last year Tesla raised much-needed cash by requiring Model 3
customers to provide a $1,000 down-payment/deposit for their car. At this point
roughly 400,000 customers have provided a deposit. Very impressive. Some of
these folks will be waiting for quite a while to get their car; and some of
them might not receive the entire currently-available federal tax credit.
Tesla’s chief executive, Elon
Musk, said he expects 100 Model 3s will be produced in August and 1,500 or more
in September. He also said that he expects the company to be able to produce
20,000 a month starting in December. In the first quarter of 2017, Tesla lost
$397 million, 40% more than a year earlier, but its revenue more than doubled,
to $2.7 billion.
Flying far under the hood of the Model 3's media
coverage is Chevrolet’s comparable Bolt EV, which with little fanfare has
already been selling in CA for seven months. The Bolt has captured strong
reviews and has an impressive 238 mile battery range. The Bolt’s MSRP is $36,600
before rebates. Sales of the Bolt have inched forward; in June 1,745 were sold, ranked
second behind Tesla’s Model S, whose MSRP ranges from $68k to $138k. All EVs
sales are measured in proverbial inches. Of the 32 EV models being sold in CA,
only 6 had more than 1,000 sales in June. For perspective, the nation’s
best-selling car, the Toyota RAV4 SUV, sold 34,120
vehicles in June. The top-selling vehicle in the US remains the Ford F-Series
pickups that sold 77,895 trucks in June. The top-selling EV in June, Tesla's Model X (its crossover vehicle), is ranked 151st, with national sales of 1800 vehicles, down 10% from June 2015. The Chevy Volt has 1642 sales, ranked 162nd.
Effective environmental
policy necessitates mainstreaming electric vehicles that will appeal to and
convince “regular people” like Jane and Joe Van (who have 2.4 mini-Vans) to buy
an EV. The transportation sector now produces the most CO2 emissions of any industry in the US. The sooner they’re convinced, the better for the environment. People
like the Vans represent far more typical car purchasers than rich folks who can
afford to and choose to buy expensive Model S’s and X’s.
Changing people’s automobile
purchase habits so they actually consider buying an EV requires numerous
changes and is a marathon rather than a sprint. To date federal and state EV
oriented policies are sadly unidimensional, offering financial incentives. What’s
needed? First, attractive, capable EVs must be available in the marketplace;
and second, these vehicles must be comparable with non-EV vehicles, especially
regarding cost, range performance and supporting infrastructure. Only a select few
EVs are now available for mainstreamers like the Vans.
Electric vehicles have been
available since the beginnings of automobiles. Gustave Trouvé, a French electrical engineer, invented perhaps the first EV in 1881. But they have never succeeded against
internal-combustion engine technology. Al Jardine, who is a musician and co-founded
the Beach Boys as the band's rhythm guitarist, has mentioned that his
grandfather worked with Thomas Edison on the electric car and he sold electric
cars at the 1900 World's Fair in Paris. Those were the days.
When I was growing up in
Philadelphia during the 1950s, I remember being impressed by the big, lumbering
trucks of the Saturday Evening Post Co. on downtown streets filled with giant,
heavy rolls of paper used to publish the magazine. These trucks were all
electrically powered by lead-acid batteries. The magazine was published weekly from 1897 to 1963. Its
heavy-duty electric trucks disappeared some time before its fall from weekly
readers’ grace.
As mentioned before, the
federal government and the State of California have actively promoted electric
vehicles with several mechanisms. The Obama administration boldly increased the
required corporate average fuel economy (CAFE) standards. In 2011, President
Obama announced an agreement with 13 large automakers to increase CAFE to 54.5
miles per gallon (mpg) by model year 2025. The administration was able to
secure agreement with the manufacturers in no small part because of its
increased leverage. The federal government had bailed out both General Motors
and Chrysler, two of the three largest US automakers, from bankruptcy in 2009. This
big increase the CAFE standard has provided strong incentive for auto makers to
improve their cars’ fuel efficiency and to introduce more hybrids and EVs towards
that end.
Adding to the EV charge, Volvo
Cars (owned by the Chinese firm Geely Holding Group) announced will
stop investing in internal combustion technologies for its cars starting in
2020 and will focus exclusively on plug-in hybrid and all-electric vehicles. In
addition, France declared
last week it would end sales of internal-combustion engine vehicles by 2040.
However, when gasoline prices
started tumbling five years ago, the sales growth of hybrid and EV cars unsurprisingly
plummeted. In January, sales of two different, popular Prius models fell over
30% on average from a year earlier. With gas prices down, consumers have bought
more low-mpg SUVs and pickups rather than cars, which have made achieving the
54.5 mpg goal increasingly unrealistic. In fact, the major car producers have begun
laying off workers in their car factories due to lower sales. Recently, car
manufacturers have complained to the Trump administration that the 2025 CAFE
standard needs to be relaxed, given the purchasing behavior of consumers. Who
knows if they can gain the president’s ear let alone his brain?
The California Air Resources
Board (CARB), the state’s environmental agency, has formally adopted the 2025
CAFE standard for vehicles sold in the state and upped their mandate for
zero-emission vehicles (ZEVs): battery, fuel-cell and hydrogen powered
vehicles. California has optimistically estimated its regulations would result
in ZEVs making up about 15% of all California auto sales by 2025, but the
current share has been stuck in first gear, around 3% since 2014 with
regulations in force. [EVs actually don’t have first gears, they use gearless,
continuously variable transmissions, but you get the idea.]
The CARB’s ZEV mandate is a
complex set of regulations that prioritizes the offering of ZEVs via a
California cap-and-trade mechanism using the issuance of ZEV credits when a
manufacturer sells a ZEV. This ZEV credit system has greatly benefited Tesla in
particular, as well as other ZEV manufacturers like Nissan and Toyota. Because it’s
a low-volume manufacturer that sells only EVs, Tesla has built up an impressive
surplus of credits and has gladly sold them to other manufacturers who don’t sell
enough ZEVs in California. These credit sales have significantly helped Tesla’s
cash-flow challenges as it rapidly expands.
A Fortune article states
that Tesla has received a total of $600 million from sales of these credits
over time. Due to its surplus, Tesla has had no trouble meeting the CARB's ZEV
mandate — because it can satisfy those obligations with state-awarded ZEV
credits instead of actually producing zero-emission vehicles. Tesla has thus significantly
benefited from some automakers' decisions to buy more credits instead of building
more cars. Critics of the ZEV cap-and-trade program understandably argue that
the CARB has issued far more credits than needed. Manufacturers have decried
the ZEV credit program, saying the mandate covers only the supply-side production
of such vehicles; there’s no mandate for (so far reluctant) customers to buy
them. They have a point, but. With a substantial stretch, mandating customer
purchases of ZEVs might work in China, given its new-found interest in the environment,
but not California or the rest of the US where it’s a first-order political
non-starter. That only works for health care insurance, another subsidy-loaded,
heavily regulated industry. And that mandate won’t be around for much longer if
the Republicans ever get their act together; perish the thought.
Nevertheless, the federal
government and individual states like California have provided fiscal
incentives-subsidies to customers for EV purchases. Rebates and tax credits are
offered directly to buyers, to entice consumers – the demand-side of the
vehicle market – like the Vans to purchase ZEVs and counter “the forces of
carbonization,” as Governor Jerry Brown just categorized
climate-change deniers.
The federal EV purchase
subsidy is an income tax credit of
up to $7,500. This credit has been in effect since 2010 and will begin to phase
out once a manufacturer has reached 200,000 EVs sold. Given Tesla’s sales
success, its customers may not enjoy the full federal credit within the next
year or so. The California ZEV subsidy offers up to an additional $2,500 for
the purchase or lease of battery EVs. In addition, several of the state’s
electric utilities provide residential EV owners a lower off-peak hours’ rate
when they can charge their vehicle.
These consumer subsidies seem
to be effectively promoting EV sales to an extent. When the State of Georgia
and Hong Kong eliminated their EV subsidies, sales crashed. After 2015 when the
Georgia state legislature removed the state’s EV credit, the sales of the
Nissan Leaf dropped from 15 times the national average to a small fraction of
what they were. In Hong Kong, Tesla sales dropped to zero in April from nearly
3,000 the month before when the province’s EV tax break was eliminated. Thus a
big question is raised about future EV sales as the president’s 6-shooter Dept.
of Energy Secretary Rick Perry considers eliminating the federal EV tax credit.
If all federal EV incentives and involvement are removed, Navigant, a
consulting firm, expects overall demand for plug-in hybrids and EVs could be reduced
as much as 20% by 2025. When it comes
to energy, whatever the form, nary a BTU is produced, sold or used without some
sort of subsidy.
Aside from public policy,
what other potholes are in the EVs’ road to mainstreaming? There are three.
First, is EV batteries. Producing
lithium-ion EV battery packs that are cost-effective and enduring has been an
ongoing challenge. Costs are coming down and battery efficiencies are
incrementally increasing, but when compared to tried-and-true
internal-combustion engines battery drive-trains are more expensive.
Experts believe if the
price for one kilowatt-hour’s (kWh) worth of lithium-ion battery capacity can
be reduced to $150, electric vehicles can become cost competitive with
internal-combustion vehicles, without subsidies. Knowledgeable specialists guestimate
that the Chevrolet Bolt’s 60-kWh pack costs about $215 per kWh. Tesla’s head of
investor relations claims the Model S battery packs cost $190 per kWh, although
that figure might be derived with Tesla (nontraditional) math—accounting that
often ignores R&D and capital investment costs.
The final $50 or so per kWh are
likely to be the most difficult to attain. No one now predicts significant
leaps for today’s lithium-ion battery technology. Instead, cost reductions are
more likely to be found over the near-term from economies of scale and
manufacturing improvements. Tesla’s Gigafactory is a $5 billion battery-making building
in Nevada may pare up to 30% of a pack’s cost, if it comes together as planned
by 2020. Here’s hoping.
The second pothole is charging infrastructure (aka, EV “fuel”
stations). Electric vehicle charging stations are necessary for anyone who owns an EV, especially those whose range is diminutive. Here's a nice visualization showing more than two dozen EVs' and plug-in hybrids' charging range along with their base prices. With several 200+ mile electric vehicles now available (the Chevy
Bolt and Tesla Models S, X and 3) and longer-range EVs hopefully arriving in the next several
years, today’s parallel to a pre-Interstate America is the utter lack of a consistent,
standardized fast-charging infrastructure for EVs. If EVs are to replace
gasoline-fueled vehicles, a national, automaker-independent network of
direct-current fast charging stations will be required, that can restore up to
100 miles of range in just 30 minutes.
Unfortunately, standardized
charging isn’t yet on the EV horizon. EV drivers from every automaker face a
very different experience than gas-fueled vehicles. Electric charging is
usually a-frustrating amalgam of chargers run by separate charging networks,
using varied hardware. There’s little consistency among interfaces, with some
of the chargers only accepting membership cards and fobs for proprietary
networks. Is this any way to build popular demand for your EV product? No. But
that’s what EV owners now confront and will be for the foreseeable future
unless someone (say the IEEE, the Society of Automotive Engineers or much less
likely given the present administration’s carbonization focus, the federal
government) sets a uniform, national standard for “fueling” EVs.
Third, the environmental
benefits of switching from gasoline to electricity as the source of vehicle
power are augmented only if electric
utilities generate their power from low-carbon
sources. Nationally, electric utilities now use fossil-fuels for 65.1% of
electricity generation (including 30.4% from coal), according to
the DOE/EIA. That’s not low-carbon.
I know, I know, we humans (especially
we Americans) have to change the way we behave and live if we’re going to avoid
more bad things from happening to our environment. And while I question the validity
of really long-term environmental systems models’ predictions 50 or 100 years out,
we still need to do something
significant today. Forget the future, post-Industrial Revolution data to date
show we’ve already caused key,
detrimental changes in the world’s weather and environment.
But really, having the CARB
exercise supernumerary control over what technologies California motor vehicles
can use is concerning for me, an admitted car guy since I could barely walk. My
concern centers on the CARB because it seems to not care one milliliter about
what the price of gasoline is or at all about how customers actually make
vehicle choice decisions. The CARB mandate only focuses on vehicle supply, not
demand. No wonder their mandate keeps slipping.
But why should the CARB
change; its goal is environmental greenness, not customer satisfaction. The ZEV
mandate which specifies the number of vehicles that must be sold has been revised
several times due to unexpected market conditions (e.g., the changing market
price of gasoline that influences consumer vehicle-purchasing habits). The CARB
first set its mandate for low-emission vehicles 27 years ago, when the nominal price of a
gallon of gas was $1.12 ($2.03 in real terms).
With all the challenges that remain, I don’t yet
want to buy an EV by trading in my sports car. Do you? There is, however, the plug-in hybrid Porsche 918 Spyder. I’m not the only person
who remains reluctant to hop on the EV bandwagon. I hope the potholes get fixed
speedily. More than 98% of car buyers haven’t bought an EV. A smoother byway
will help greatly. But hop on it we should; the sooner the better if we and the
Vans are to go amping along the byways under bluer skies.